Everything we know about starting.
Plain-language, properly-cited explainers on ADHD task initiation — the part where you know exactly what to do and still can't begin. No fluff, no shame, sources named.
Break it down: how to shrink a task until it starts
The smallest next action is the whole game — and what to do when your brain won't do the breaking down.
7 min readCan't start tasks with ADHD? Here's what's actually happening
The freeze has a shape and a name. Once you can see it, you can work with it instead of against it.
7 min readThe three activation axes: a framework for actually beginning
Interest, Preparation, Mood. Diagnose which one is blocking, and the right intervention becomes obvious.
8 min readADHD and task initiation: why you can't start, even when you know how
The deep version of the start problem — the executive-function failure no planner addresses, and what actually helps.
9 min readAffect labeling: the neuroscience of naming a feeling
Why putting "this feels overwhelming" into words quiets the alarm in your brain.
Coming soonThe post-streak ghost: why streaks backfire for ADHD
The mechanic most apps lean on is the one most likely to make you quit.
Coming soonPlanning vs. starting: two different executive functions
Why a perfect plan can still leave you frozen at the starting line.
Coming soonBeginary turns the research into a button you can press.
iOS & Apple Watch, summer 2026. Join the waitlist for early access.